A Framework For Overcoming M-commerce Adoption Barriers In Angola

The COVID-19 pandemic has significantly impacted the global economy, with brick-and-mortar businesses particularly hard-hit. In Angola, lockdown imposed in response to forced many companies close their doors, leading widespread job losses and economic hardship. However, also presented an opportunity for that could adopt m-commerce or other alternative sales channels. This study aims understand factors have impeded adoption of by retail SMEs Angola during pandemic. proposes a conceptual framework overcoming barriers these encountered. was conducted using mixed-method approach, data collected from 306 business managers/owners professionals through structured questionnaire semi-structured interviews. study's findings suggest impeding were lack experience m-commerce, skills configure forward backward distribution systems, personnel IT skills; cost infrastructure; support external environment. concludes proposing framework/strategy stimulating Angola. strategy includes providing training on developing supportive regulatory environment, investing infrastructure.